You know what they say: “We are what we wear.” So why not use fashion and clothing to shape our mood and behavior?

It's probably not something you think about every day, but the way you dress can have an effect on your well-being, both mentally and physically.

Choosing clothes that make us feel good can enhance our sense of wellbeing, while those that make us feel uncomfortable or insecure can create negative feelings.

In this article, we'll look at how fashion works from a psychology perspective and explain how fashion can affect your overall psychological wellbeing.

We'll also provide some tips on how to use fashion to look and feel your best every day.

Introduction to the Psychology of Dressing

We all know it: the outfit you choose to wear can have a huge impact on how you feel. Clothes tell the world something about your identity, reflecting aspects of your personality, character, mood, and style.

But it goes even deeper than that – how you dress can influence your thought patterns and behavior, even to the point of affecting how competent you feel in different situations.

That's why it's worth taking a moment to think about what we wear and why. We often make snap judgments about our appearance without fully understanding why we're choosing certain articles of clothing or combinations of colors.

By being a bit more mindful of our sartorial choices, we can draw on the power of fashion to have a positive impact—both on ourselves and those around us.

Color Theory: How Colors Impact Our Mood and Behavior

Fashion isn't just about what looks good—what you wear can also affect your mental state. It's no secret that certain colors evoke different emotions, but you may be surprised to learn just how influential they can be.

To understand how color can shape our moods and behavior, let's take a look at color psychology and the effects of various color tones.

Color psychology is the study of how color affects our emotional and mental state, which has proven to strongly influence decision making processes.

In general, bright colors such as yellow, orange and red tend to evoke energy and excitement while softer, cooler colors like blue and lavender can foster a sense of calmness.

Neutral shades like gray or beige are great for days when you need to stay focused and productive.

Blog Post Image

No matter which shades you choose, always make sure that your wardrobe reflects the values that are important to you. As long as your outfit makes you feel good both inside and out, it's sending the right message to those around you!

Subconscious Signs: The Body Language of Clothing

Another thing you might not know is that what we wear can subconsciously influence us and the people around us. Research has shown that clothing choices can influence our thought patterns and how others perceive us.

So, what kind of body language do our clothes speak?

A Sense of Power

When it comes to power clothing, you might find yourself reaching for certain pieces to give yourself more confidence—such as a tailored jacket or a bright blazer. This is because when we wear something that gives off a sense of professionalism, we tend to act more assertive and confident.

A Sense of Community

We may also reach for items of clothing like sports jerseys to give ourselves a feeling of belonging, as part of both an online or in-person community. Studies have also found that wearing your jersey from your favorite team makes fans feel like they’re part of the team’s success Since sports jerseys are often brightly colored and visually stimulating, this could be one big reason why it makes us feel good!

A Sense of Mood

The color of clothing can also affect our mood. Yellows and oranges tend to give off happy vibes whereas blues or greens can make you feel calmer. For example, if you're feeling anxious, blues might help you to relax while yellows will create positive energy on days when you’re feeling low!

Clothes as a Form of Protection and Security

You might not realize the power of the clothes you wear. There's more to that shirt, skirt or pair of jeans than just a casual accessory; what you wear can provide a sense of protection and security.

Think about it like this: If you're wearing something that makes you feel good and confident, chances are you're going to have more self-esteem.

When your self-esteem is boosted, it boosts your confidence, too — and when that happens, it brings with it an inherent sense of protection and security against outside pressures or perceived threats.

Blog Post Image


The colors you choose to wear can also have an effect on your mood. Studies have shown that warmer colors like reds and oranges tend to make people feel more optimistic and energized.

On the other hand, cooler colors like blues and purples can help people feel calmer and more relaxed.


What we wear can also help us create a personal boundary between ourselves and those around us.

For instance, if comfort is important to us then we might opt for clothing that is well-fitted but not restrictive so as to create a safe space between our bodies and others'.

Our clothes act as a form of protection because they tell people how we want to be treated: They relay subtle messages about our state of mind, our preferences or even help us set boundaries when needed.

Knowing this can help make sure we're picking clothing that makes us feel secure inside and out — something we could all use now more than ever!

How Social Norms and Cultural Identity Shape Fashion Choices

You might not know this, but clothing does more than just cover up your body. It can influence the way you feel and behave. Beyond its protective and decorative functions, clothing is a powerful form of personal and social communication that can convey information about the wearer’s class, culture, gender, identity, and feelings.

Social Norms

The choices we make when it comes to fashion are greatly shaped by our environment — from family to workplace norms. For instance, a dress code in the workplace conveys much more than “what to wear” — it reinforces important organizational rules and expectations of behavior. Similarly, this applies to any kind of environment: clothing choices may be closely associated with social norms in the family or even within one’s own personal circle of friends.

Cultural Identity

Clothing also reveals information about someone’s cultural identity — think how traditional clothing styles help to maintain and express distinctive cultural values across generations. Some people might even opt for a certain kind of attire in order to feel closer to their culture or ancestral origin. Therefore, if you take a look around you will see that fashion has always been closely tied to social identity and behavior in various settings all around the world.

Blog Post Image

Self-Expression Through Dressing

Your clothing can also be used to express your emotions and identity. You can use it to express yourself when you feel that you have no other outlet. For example, if you feel creative, you can dress in bright colors or intricate patterns; if you're feeling rebellious, you might choose edgy clothing or colors.

Clothing is a non-verbal form of self-expression - when words fail, fashion speaks.

Wearing certain types of clothes can give you an immediate boost of confidence when facing an intimidating situation, like a job interview or meeting new people.

Clothes can be a reminder of what kind of person we want to be—for example, wearing workout clothes might motivate us to hit the gym!

Clothing also has a symbolic meaning that affects our psychology – even if we don’t realize it.

Even the colors we choose can subconsciously influence our behavior and emotions - bright colors might lift our moods while darker colors could make us feel more subdued.

It's amazing how quickly fashion can make us feel powerful and empowered!


Our fashion choices can be so much more than just about looking good. What we wear is an expression of our personality that can affect how we feel and how we interact with the world around us. Whether you're dressing to make yourself feel better, to fit into a certain situation, or to stand out, it can make all the difference to how you feel about yourself.

So, with this in mind, next time you go clothes shopping, pick something that will make you feel your best and contribute to your wellbeing—because at the end of the day, it's not just the clothes that make the person—it's how you feel in them.